Why marketing is important

They want to know that they can trust the business they are buying from. It takes time to build the trust and reputation for your business. Once your business can establish this trust with your clients, it creates customer loyalty. If your clients are happy with your products or services, they will talk about your business. Leave a Reply Cancel Reply Your email address will not be published. Having options will give you the courage you need to penetrate new markets.

You will have the freedom to start letting go of customers who are too demanding to your sanity and well-being. Without marketing, you will be forced to continue working with clients who you have outgrown and are paying you peanuts. Every business is confronted with problems such as to what, when, for whom and how much to produce.

As a result, businesses heavily rely on marketing mechanisms to make these decisions. Why should you rely on marketing mechanisms? These mechanisms serve as a reliable link between your business and society. The only way to gain a competitive advantage over your competition is aggressive marketing. Simply conduct research on what your target market is expecting, and then find ways to deliver better products or services.

This article was written for Business 2 Community by Hassan Mansoor. Learn how to publish your content on B2C. Being a small entrepreneur, He successfully executed many digital marketing campaigns for startups, boost online traffic, and business growth.

He has a considerable experience in online marketing and business development. Join over , of your peers and receive our weekly newsletter which features the top trends, news and expert analysis to help keep you ahead of the curve. The best of B2C in your inbox every Monday Sign up now. Toggle navigation Business 2 Community. Twitter Facebook LinkedIn Flipboard 2. The answers to all these questions lie in marketing. So why is marketing important? Check out these 9 reasons why you really do need it.

Let it be interesting and worth their time. By engaging your customers, marketing gives them a sense of belonging. A majority of marketing activities are geared towards building the brand equity of the company.

Marketing Helps to Build a Relationship Between a Business and Its Customers Businesses need to build a relationship of trust and understanding with their customers. Marketing Helps to Boosts Sales Marketing utilizes different ways to promote your products or services.

Customers may want to try your products or services and this will trigger a purchase decision. Ensure you offer high-quality products and services to complement your marketing efforts. Not only does marketing build brand awareness but it can also increase sales, grow businesses and engage customers. There are so many core business functions that stem from a good marketing plan that any SMB would be silly not to give it a shot.

With mobile websites and marketplaces, media-rich ads, and personalized recommendations, businesses can capture more customers. Move over, Millennials. Marketers are beginning to target a new cohort of young people: Generation Z. Gen Z includes those…. Social media marketing might be the hottest area of digital advertising when it comes to innovation, growth in adoption rates…. The task of defining and then building your brand is not something to take lightly.

What emotion comes to mind when you think about marketing your small business: Frustration? These days, owners…. Why marketing is SO important. Business Marketing April 11, Updated on December 4th, It informs: On a base level, marketing is useful for customer education.

Sure, you know the ins-and-outs of your product but do your consumers? In order to buy into a product, your audience needs to have a solid understanding of what it does and how it works. According to Creativs, marketing is the most effective way to communicate your value proposition to your customers in a fun and interesting way. If consumer education is on your priority list then marketing should be too.