Where is danskin sold

Using new technology, Danskin invented a shiny, stretchy fabric that was a blend of nylon and spandex. The company used this fabric in a maillot bathing suit, which, like the leotard, fit the wearer's body like a second skin.

By the end of the decade, Danskin boasted an 80 percent share of the bodywear market overall. At the start of the s, Danskin ceased to be a privately held firm, when the company was sold to International Playtex, Inc. Danskin's new owner had itself been purchased and become a subsidiary of a conglomerate called Esmark, Inc.

With the purchase of Playtex, Esmark moved into the consumer goods area, and this unit's subsequent purchase of Danskin strengthened its holdings in the knit goods and hosiery fields. Playtex had first entered the market for women's hosiery in August , when the company bought Pennaco Hosiery, Inc.

In the early s, Danskin saw the rapid expansion of another potential market for its products, as the popularity of aerobic exercise grew. As women flocked to dance and exercise classes, Danskin began to market a special line of athletic wear for use in fitness classes.

The company's entry into the workout apparel market expanded its line of product offerings and its overall sales throughout the s. Four years after Danskin became a part of Esmark, the company's corporate parent itself was acquired by the Beatrice Companies, Inc. Beatrice had grown through acquisitions into a wide-ranging and far-flung conglomeration of business interests, of which Esmark made up only a small part. As Beatrice moved into the mids, the company became caught up in the turmoil of the financial industry.

By early , efforts were underway to take Beatrice private in a leveraged buy-out, as clearly the company's various parts would have to be broken apart and sold off in order to pay off part of the debt taken on when the company went private.

As part of this process, Beatrice announced in October , that it would sell its knitwear operations, including Danksin. Preparatory to this effort, Beatrice set aside Esmark's apparel units, which consisted of Danskin and the Pennaco Hosiery company, forming Esmark Apparel, Inc.

Two months later, Beatrice announced the successful sale of its knitwear operations to Eaglewood Partners. Eaglewood announced that its managing partner, Byron A. Hero, would be put in charge of Esmark. Danskin's general manager, Barbara Khouri, became the company's president. With this move, Esmark, with two divisions, Danskin and Pennaco Hosiery, once again became a privately held company.

At the time of its purchase by Eaglewood, Esmark Apparel held the largest portion of the fragmented women's exercise clothing market. However, Hero maintained that the company had missed opportunities to seize an even larger portion of this field, because it had not moved aggressively enough into the burgeoning fitness market.

The company had not introduced enough new products to meet the growing demand in this sector of the market, according to Hero. In addition, Hero felt that as a company on the auction block for nine months Esmark had been relegated to second class status within the Beatrice organization, which had hampered Esmark's efforts to expand its product line more effectively.

A unique line of activewear for women and girls, Danskin Now is available for exclusive sale at Walmart. The collection is manufactured through an agreement with the original Danskin brand--part of the portfolio of companies owned by the Iconix Brand Group.

Danskin dates back to , when brothers Joel and Benson Goodman started a company to manufacture apparel for dancers' needs in New York.

The brand innovated modern standards like the leotard and tights. In the midth century, Danskin branched out into other apparel categories by introducing nylon bodywear for gymnasts, figure skaters, and the general public. Danskin was acquired by the Iconix Brand Group in Sam Walton opened the first Walmart store in in Rogers, Arkansas. He quickly began expanding his new retail venture and had reached 24 stores in just five years.

The company went public in and had become a national conglomerate by the early '90s. Today, Walmart is the largest company in the world, with more than 11, stores in 27 countries. It remains a family business, as the Waltons still own more than 50 percent of shares.

The retail giant sells a number of exclusive brands like Danskin Now alongside major name brands. The women's collection from Danskin Now features a wide assortment of loungewear and athletic wear in addition to specialty categories like intimates, swimwear, and shoes. Tops include short- and long-sleeved tees as well as tanks and pullovers. Most of these garments are made from moisture-wicking material, and many of them include built-in bras for optimal performance. Fruit of the Loom.

Minnie Mouse. More than Magic. Tatami Fightwear. Toy Story. Women's National Soccer Team. White Mark. Search Size. XXS XS S M L XL XXL Large Husky. Large Long. Large Plus. Large Short. Large Tall. Medium Long. Medium Plus.

Medium Short. Small Long. Small Short. X Large Husky. X Large Long. X Large Short. X Small Long. X Small Short. XX Large Husky. XX Large Long. XX Large Short. XX Large Tall. With Walmart dropping a number of Iconix brands from its online and brick-and-mortar catalogs, though, the question is whether the retailer is making room for the inclusion of more and newer private brands in its inventory.

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