When was dairy queen blizzard invented




















The combination of cookie and candy pieces in a thick, frozen base made for a perfectly indulgent treat. The gimmick of serving them upside-down also boosted their appeal.

Here are seven sweet facts you should know about the Blizzard. Dairy Queen opened its first location in , and for years it was a family-friendly destination for soft-serve, banana splits, and Dilly bars. From its inception, the frozen treat was clearly a game changer: Dairy Queen sold more than million Blizzards the year it debuted.

Louis, Missouri, area when he came up with the concept. Temperato cited the beloved local business Ted Drewes Frozen Custard as his inspiration.

This is also why you're ordering a shake and not a milkshake at McDonald's. Dairy Queen soft serve only contains half the butterfat. There are also some specifics regarding air. Air is added to the soft serve to help it become a little lighter for the blending process, but this also results in your Blizzard melting quicker than your standard ice cream.

There are a number of articles floating around the internet that aim to end the debate on which Blizzard flavor is the best once and for all. However, what many of these rankings fail to realize is that in the United States, we're only getting a glimpse of the Blizzard's true coat of many colors.

The most popular Blizzard flavor in the United States might be Oreo, but that's not necessarily the case overseas. So what Blizzard flavor is all the rage for Dairy Queen patrons in Asia? That would be green tea of course! The company has been in China since and now boasts more than locations in that country.

In fact, Dairy Queen is so big overseas that they now serve 27 countries outside of the U. A big part of Dairy Queen's success in the foreign market was finding the right flavors that could work in its existing menu and still appeal to a different customer palette. In northern China, people love strong flavors but enjoy fruit-based desserts and less chocolate," former manager at DQ International Kevin Lee told Fortune.

Should you be lucky enough to visit a Dairy Queen someplace like say, Qatar for example, you'll have Blizzards like pine tart, green tea almond, and mango cheesecake among other exotic flavors. If you've had a Blizzard at least a few times, chances are you've seen a Dairy Queen employee turn your treat upside down first before handing it to you. This somewhat bizarre practice of proving just how thick the Blizzard is didn't come about after a Dairy Queen brainstorm session, but because of a kid.

Well, Drewes is also likely responsible for the upside down gimmick! In the late s, Steve Gambler was a year-old kid in St. Louis who was a regular at Drewes Custard and routinely challenged the business owner to thicken up his custard.

Eventually, "just to shut me up" Gambler said Drewes handed him a custard upside down and said "Is that thick enough for you? Seeing as how Temperato took the very idea of the Blizzard from Drewes, it's not a far leap to guess he took the ability to flip it from him, too. Making a Blizzard so thick that it can be held upside down without spilling onto the floor might not be rocket science, but there is some science involved.

It's all about temperature and viscosity. The soft serve is stored at exactly 23 degrees Fahrenheit to ensure it has the right texture.

Emulsifiers , the magical ingredients that slow down the melting process of ice cream, give it a very high viscosity, allowing it to remain in your cup when flipped upside down. Dairy Queen of course wants to show off that Blizzard science with the upside down test and it could nab you a free treat.

In , the company announced that Blizzards that were not served upside down would be free. The policy used to vary from store to store depending on how the owner felt about pushing employees into odd customer interactions, but now it's even in drive-thrus. Of course, the science may not always come through. So we know that you might be able to get a free Blizzard if some Dairy Queen employee is slacking and forgets to flip it upside down, but that's not the only chance to get one for nothing.

Dairy Queen occasionally runs promotions to drum up excitement about the Blizzard and nothing gets people talking like free ice cream.

Most recently, Dairy Queen was giving away free Blizzards in an effort to get people using its app. Because why wouldn't you want another fast food app on your phone?! All folks had to do was download the app and create an account to get a digital coupon for a small free Blizzard. Getting a free Blizzard for using a phone app is fine and all, but it doesn't compare to the wow factor that Dairy Queen launched in They partnered with friend and ice cream shop owner Sherb Noble and began selling what is now known as soft serve on August 4, Since it was developed in , the recipe for DQ's famous soft-serve has been under lock and key.

The swirl on top of a soft-serve cone isn't just pretty for the food photography; it's considered a DQ trademark. It's supposed to resemble a "Q," and some employees even refer to it as that. Everything's bigger in Texas, including the number of Dairy Queen locations.

There are currently about DQs in the Lone Star state. There's a DQ in its home state that spreads 5, square feet, has a seat dining room, three fireplaces, and a patio. DQ is now known for its iconic Blizzard, where candy and other delicious toppings like cookies and brownies are mixed into ice cream for a decadent sweet treat. But, the first Blizzard didn't hit stores until That first year, DQ sold more than million of them.

When customers order a Blizzard at DQ, employees turn the treat upside down so you can see just how thick the Blizzard is. This trick and the Blizzard itself was inspired by a frozen custard shop in St.



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